No? Its time to think of creating one.
Having multiple means of communication with vendors and customers, it is difficult to maintain a standard throughout the company. A style guide will provide a reference point to set standards for logos, documents and other communication within and outside of your organisation.
It should define what your corporate identity looks like in print, internet and any other visual media. The Style Guide will help create a clear and unified corporate identity that will reflect a consistent style to promote your brand.
The guide can also be used as a resource to solve concerns and issues regarding preferred style. So it is important to keep the structure clear and have a self explanatory Table of Contents page.
The Style Guide will help you save time, ensure consistency and guarantee professionalism.
What needs to be included
The Style Guide should include every aspect of the company identity in the media. Some of the necessary topics to include are:
1. Logo: Examples of standard logos defining amont of clear space and minimum usable size are important to standardize documents. If your company uses diferent logos, providing examples of usage can be helpful. Various formats such as color, black and white, transparent, etc. and rules around placement and size of taglines are some other aspects that can be included.
2. Color Palette: Providing HEX, RBG, HTML and Pantone color palette to be used in logos, web pages and other media related documents will remove a lot of inconsistencies.
3. Fonts: In each category of the style guide, define font types, sizes, color, line-spacing, etc.
4. Links and Buttons: Define the size, color and style for links and button that are used on webpages. Illustrate these with relevant examples.
Sample Style Guide Pages
DO NOT consider the Style Guide as a design guide, instead consider it as a reference. The company must have design templates in place.
A first page example. Precise and easy to understand and browse through the document.
The page describing the company logo and usage.
Defining the logo sizes and white spaces around the logo.